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Useful and beautiful

Useful and beautiful

Every piece in our furniture collection has a clearly defined purpose, bringing together practical storage and function with contemporary lines and elegant design, to create a range with a mid-century modern edge that is both useful and beautiful.

We are long-time advocates of the importance of bringing together form and function.  

Form follows function. 

Image: The Wainwright Building by Louis Sullivan | re-thinkingthefuture.com

The phrase 'form follows function' coined by the American architect, Louis Sullivan still resonates centuries on: "It is the pervading law of all things organic and inorganic, of all things physical and metaphysical, of all things human and all things superhuman, of all true manifestations of the head, of the heart, of the soul, that the life is recognisable in its expression, that form ever follows function." 

The Modernist era in which Sullivan crafted these words, and the belief that beauty should come from the pursuit of functionality, as opposed to decoration for decoration's sake, set in motion a design movement that continues to shape the interpretation of good design. 

His principle has influenced good design for over a century, but the impact of his words was felt almost immediately. Modernism became the standard in art and design in the early 20th century, and out of that grew the Bauhaus movement.

Consequently, it is now widely acknowledged that good design has just as much to do with how well something works as it does with its appearance. Ultimately, a purchase is made to perform a function well and if it doesn't it won't be used, but equally if the aesthetic appeal is lacking, a consumer is unlikely to be drawn to make the purchase in the first place. These two facets of design are inextricably linked. 

Applied to furniture design.

Image: The Good Design Awards

The emphasis is on the interconnection of the parts, be it the physical components, the combination of materials to unite the piece or the intricacies of fixings, every element is introduced with purpose and to become part of a harmonious whole. 

From this, designers are fundamentally tasked with the challenge of bringing these component parts together to optimal effect and, how this combination of form and function together can be valuable to the end consumer.

Blog posts

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